“Just do it.” Probably the most recognizable tag and brand slogan in the world when it comes to athletic footwear, sportswear and equipment. There is no denying that Nike is a global giant and a powerhouse of innovation and commercial skill. Started in 1972 by Bill Bowerman and Phil Knight, Nike have for years combined the near impossible - fashion and function.
Their mission statement: “ To bring inspiration and innovation to every athlete” is in no doubt. Nike Running are committed to innovative thinking and their legacy can clearly be seen. It is an inspiring brand developing from humble beginnings in 1964 as Blue Ribbon Sports with only the 2 founding members to a 300,000 strong workforce and global recognition.