Hoka One One

Fitness and road running shoes from Hoka One One. The word Hoka is derived from Maori and roughly translates to “now it is time to fly”. The super cushioned, light as a feather Hoka’s certainly won’t weigh down the wearers airborne ambitions. Initially favoured by crazy-mad ultra runners the Hoka brand is now becoming equally popular with crazy-mad shorter distance runners.

The efficiency of the Hoka runner’s stride is aided by the rockering profile adopted (think rocking horse) across all Hoka models to varying degrees. This element ensures that the wearer has both an energy efficient and progressive stride.