'The adiStar BOOST is a running specific trainer, with the additions of a continental outsole and formation unit, ‘D coupled’ heel block, make the shoe a more stable/neutral rather than Energy BOOST which is an ‘out and out’ neutral offer.'

'1000s of special energy capsules are melted together into one midsole that will change your run forever. The black and yellow Energy Boost is designed to show off the high energy return and the extremely soft cushioning. When you try this trainer on, you'll know your way of running has changed for good. The Energy Boost is the first running shoe that is equipped with the revolutionary BOOST technology, but it will not be the last. This is only the start of the running revolution...'

Now available online and instore.

As the Flyknit technology approaches its one year anniversary, Nike is ready to unleash this new model which features a Lunarlon sole making this a suitable choice for the big mileage baggers. Delivery is due in on the 01.02.2013.

"The Nike Flyknit Lunar1+ combines Nike Flyknit with plush, responsive Lunarlon. The resilient foam provides ultra-soft cushioning, and springy response and support. The Nike Flyknit Lunar1+ has a neutral platform that benefits a wide array of runners looking for a responsive and well-cushioned shoe.

Strategically placed durable rubber inserts in the outsole deliver maximum impact protection in key areas on the heel and forefoot. The upper incorporates dynamic Nike Flywire, adaptive support that tightens and relaxes to accommodate the natural motion of the foot.

Nike Flyknit construction also eliminates the need for the multiple materials and material cuts used in the uppers of traditional sport footwear manufacturing. This revolutionary construction reduces waste by an average of 80 percent in the Nike Flyknit Lunar1+ when compared to typical Nike running footwear."

Here's what Adidas say...

"The Adizero Prime SP is the lightest ever sprint spike, weighing just 99 grams, 62% lighter than the Adizero Demolisher worn at the Beijing 2008 Olympics.

It was developed with American sprinter Tyson Gay and British heptathlete Jessica Ennis and features a 1.3mm carbon plate (50% thinner than its nearest rival). For lightweight stability, its sprintweb upper is almost entirely seamless, keeping the athletes focus on the race. As well as being lightweight, the adizero Prime SP is strong and supportive for powerful sprinters."

'Twist' into place and off you go. Yurbuds Mission is to transform athlete's experiences through personalized service and exceptional audio products that integrate ergonomics and emotive design.

Seth Burgett developed his award winning idea for personally-sized earbuds while training for an Ironman 70.3 triathlon. An avid runner and triathlete, Seth found that his iPod earphones were painful and very often fell out of his ears during training. Utilizing his background in minimally invasive surgical devices, Burgett and his team, including audiologists and industry design leaders, developed a patented ergonomically designed earbud enhancer that could be personally sized through the use of proprietary imaging technology.

The resulting product, yurbuds, is an ergonomically brilliant, acoustically driven headphone which is guaranteed not to fall out, even at extreme activity levels, while still providing an unparalleled level of comfort and fidelity.

What we've got in-stock:

• GoPro HERO3: Black Edition
• GoPro HERO3: Silver Edition
• GoPro HERO3: White Edition
• GoPro Head Strap Mount
• GoPro Chest Mount Harness
• GoPro Handlebar & Seatpost Pole Mount
• GoPro Vented Helmet Strap Mount

The Ashmei range is engineered with a zero compromise approach to deliver an elite collection of men's and women's high performance running apparel. Ashmei's mission statement is 'The worlds finest running apparel' and every product designed has to live up to this statement by offering today's runner the “ultimate” in performance running gear. Ashmei products have been developed by active runners and combines the finest technical materials, components and runner specific details with a classic, understated style.

Specific high-end fabrics are selected to maintain comfort and performance no matter the conditions nature offers. Many of Ashmei products are developed using several materials to optimise this comfort by placing specific fabrics in key areas of the body. This is called 360 degree Mapping and offers the runner total protection from the elements while maintaining ultimate comfort.