Ho ho...hold on! The ah... Team have had a sherry-fuelled brainstorming session with Santa and picked out some top Christmas gift ideas for one and all. The gifting time of year shall now hold no fear!

For Him…

Asics Gel GT 2000 3 Lite-Show Men's Running ShoesGore Essential LS Shirt Men's Brilliant Blue & Fresh Green AW14Asics Woven Jacket Men's Electric Lime AW14

Pronation is the curse of Christmas! Keep him Lite, bright and splendidly supported in the new Asics Gel GT 2000 3 Lite-Show SS15 4793.  This latest edition is the lightest ever and with tons of fresh fantastic updates it feels just like Christmas.

Make the Gore Essential LS Shirt Men's Brilliant Blue & Fresh Green AW14 his Christmas running jumper of choice, brilliantly fresh.

The Asics Woven Jacket Men's Electric Lime AW14 is perfect for layering up this winter, don’t worry he won’t overheat this due to the handy cooling ad(vent) at the back of this jacket.

Under Armour Escape 7 Inch Solid Short Men's Black AW14Nike Filament Tight Men's Black & Volt HO14 011Brooks Adrenaline GTS 15 Men's Running Shoes AW14 447

The Under Armour folks say light and breathable doesn’t begin to describe these Escape 7 Inch Solid shorts, it does.  Great shorts.

The ever popular Nike Filament Tight has a bit of a volt makeover this holiday season.  Remember it’s always right to give a filament tight.

Keep the adrenaline junkie happy this year with the Brooks Adrenaline GTS 15 Running Shoes AW14 447.

Nike Sportswear Track & Field Exploded Tee Men's Court Purple HO14Nike Sportswear AW77 Track & Field Hoody Men's Grey & Volt HO14Nike Sportswear Air Odyssey LTR Men's Bamboo & Grey HO14

Consider the après run gear covered by Nike Sportswear from top to toe.  First pick is the Nike Sportswear Track & Field Exploded Tee if he happily courts purple, then this is the perfect choice.

Globally only 37% of hoods on hooded tops are pulled atop the head.  Use your hood this Christmas and opt for the Nike Sportswear AW77 Track & Field Hoody in Grey & Volt.

Embark upon a Christmas crusade with the Nike Air Odyssey shoe, this model is a re-mastered version of the classic 1987 original.  Surprisingly there hasn’t been the same call for a rehashing of the pop song hit Star Trekkin’ from the same year.

For Her…

Nike Graphic Reversible Tote Black & White2XU Compression Tights Women's Black & PinkAsics Gel GT 2000 3 Lite-Show Women's Running Shoes SS15 3593

The Nike Graphic Reversible Tote in black & white, one bag two ways. Totes amazeballs.

She is sure to be impressed and then most definitely compressed wearing the 2XU Compression Tights in black & pink.  The powers of recovery of these tights does not extend to the eradication of any ill effects felt from the over consumption of Christmas cocktails.

There will be no clutching at straws this Christmas instead hug the heel with the Asics Gel GT 2000 3 Lite-Show SS15 3593 with its newly updated Heel Clutching System.

Mirelle Printed Legging Women's Feather Nike Dri-Fit Wool Infinity Cover Up Women's Black HO14 010Asics Tiger Tight Women's Performance Black & Violet AW14

A plume will be placed directly in your present giving cap if you are the giver of these stand out Feather Print Leggings from Mirelle.  This high compression full length legging is suitable for all workouts, especially dancing to the Birdie song.

Covering up is covered off for eternity with the Nike Dri-Fit Wool Infinity Cover Up in black.  Light as a cardigan of Quavers and as warming as a cuddle.

That’s neat, that’s neat, that’s neat, that’s neat, I really love your tiger tights.  The recently unearthed first draft lyrics from the Mud classic, maybe.  The Asics Tiger Tight Performance in black & violet, super neat.

Asics Jersey LS 1/2 Zip Women's Grey Heather AW14 Gore Sunlight Windstopper Soft Shell Jacket Women's Ruby Red AW14Nike Sportswear Signal Shine LS Top Women's Black HO14 010

The Asics Jersey LS 1/2 Zip Women's Grey Heather.  Just half a zip, but full on lovely.

No wind shall pass, the Gore Sunlight Windstopper Soft Shell Jacket in Ruby Red.  Excess sprout wind may still pass.

The Nike Sportswear Signal Shine LS Top available in both black & white, perfect to throw on after the gym or run or equally without having undertaken any previous sporting activity.


Nike Pro Hyperwarm Compression Print Tight Girls HO14 010 Nike Pro Hyperwarm Fitted 3.0 Half Zip Hoody Girl's HO14 010Buff Junior Polar Batman

Cosy up the girl kids in a heaven of total ultimate warm with the Nike Hyperwarm Compression Print Tight and the Nike Pro Hyperwarm Fitted 3.0 Half Zip Hoody.  Double warm.

The Buff’s recent addition into the Oxford English dictionary confirms its place in clothing land.  With its versatility the Buff has other clothing items looking over their shoulder, the scarf and hat are especially worried.  Our range of Junior Buffs is sure to please from the crazy printed Buff Junior Mosaic to the heroic Buff Junior Polar Batman.

Adidas Arriba 4 XJ Kids Running Spikes SS15Ronhill Classic Glove Kids Fluo Pink AW14Ronhill Bobble Beanie Junior Black & Fluo Yellow AW14

The Adidas Arriba 4 XJ Kids Running Spikes, suitable for both track and cross country.  Unsuitable for both carpets and wooden floors.

The perfect pair, the Ronhill Classic Glove in either Fluo Yellow or Fluo Pink and the Ronhill Bobble Beanie in Black & Fluo Yellow or Black & Fluo Pink.  Tether them together with 4m of wool to ensure they remain with you come the New Year.

Nike Pro Combat Core Compression LS Mock Neck Top Boy's Black HO14 010Nike Element Half Zip Top Boy's Black & Silver HO14 011Nike Filament Tight Kid's Black HO14 010

The Nike Pro Combat Core Compression LS Mock Neck Black Top which comes complete with an actual real neck much to Nike’s protestations to the contrary.

The classic Nike Element Half Zip Boy's Top is always a winner, and this boy’s version in black & silver is top of the podium material.

Make it a Filament Family Christmas! All family members can be spendidly swaddled in a Nike Filament Tight this festive season.  The kid’s version follows the same formula as the men’s and women’s, black and swooshy.



Nike Dri-Fit 360 Running Arm Sleeves Volt & Silver HO14 Buff Reflective R-Log USNike Reflective Running Slapband Pink HO14 645

The Nike Dri-Fit 360 Running Arm Sleeves, wear with a short sleeve tee and push them down if you get too warm.  The yin to the yang of wearing a long sleeve tee and pushing the sleeves up if you get too warm.

Want to be seen in the Buff, this Christmas?  A reflective Buff is the answer.

If the reflective Buff is the collar then let the Nike Reflective Running Slapband, be the cuff.  Available in volt, black and pink, so matching shouldn’t be a problem.

BibBits Magnetic Race Number HolderNuun Active Hydration TabsGarmin Forerunner 10 GPS Running Watch - Orange

The safety pins have started a petition but it looks like the BibBits Magnetic Race Number Holders are here to stay.  Not content with making the pin redundant, the pink and the black models also have an image of a safety pin plastered on them.  Not really in the Christmas spirit.

The many flavours of Nuun Hydration Tabs include Citrus Punch, Fruit Punch, Grape, Kona Kola (our fav), Lemon & Lime, Lemon Tea, Orange, Strawberry Lemonade  Each one perfect for hydrating should the dehydration monster strike for any reason over the festive season. 

The Who can see for miles and miles, and if wearing a Garmin Forerunner 10 GPS Running Watch at the same time these very miles can also be recorded, uploaded and analysed.

Petzl Tikka Head Torch Victoria BlueBalega Hidden Comfort Running Socklet Electric PinkYurbuds Ironman Inspire Duro Earphones

The kings of the hands free torch PetzlThe headtorch is a perfect addition to the winter running wardrobe.  It is also very useful if you are ever required to take gas or electricity meter readings.  The colourful Tikkina and Tikka range are things of great candy coloured beauty.

Christmas isn’t Christmas without socks.  The Balega Hidden Comfort Running Socklet, your feet will be wrapped in a blanket of comfort without a soul knowing.  Available in white, electric pink and aqualine.

The Yurbuds sports earphones don’t fall out, totally eradicating the need for repeatedly stopping on the run.  How annoying, will need to come up with a new excuse for having a wee breather.

There it is,gift ideas for both big and small.  Fill your basket, check it out and relax, call off the Christmas kerfuffle!

Last Post Dates

Place your order by 2pm on or before the dates below to receive your purchases before Christmas:

  • ‘Jog' delivery: Thu 18th December
  • ‘Run’ delivery: Fri 19th December
  • ‘Sprint’ delivery: Tue 23rd December
  1. by
  2. 12 Dec 2014 09:49:14

The winter days, bookended by darkness, affect both the early bird and the night foxes of the running world. Both the lack of light and the drop in temperature brings forth the grand opening of the winter kit wardrobe. If you find the cupboard somewhat bare then here are some ideas to help fill any gaps in your winter running kit gear.

You Saying Volt?

Whether it is the Volt of Nike, the Electric Lime of Asics or the Brilliant Blue of Gore there is plenty of bright clothing to choose from this winter.

Starting from the top then the Nike Run Cold Weather Reversible Beanie is one hat that provides two looks, both splendid, one fleecy for warmth and one printed for an “athletic look”. If you would like to keep your athleticism a secret then all you need do is hide the printed side of this beanie from the world. If you prefer to pompom then adults and children alike are catered for by the Ronhill bobble hat, the bobble comes in both fluro pink and fluro yellow, covering all tassel tastes.
Nike Volt Running HatRonhill Bobble Running Hat - Pink

Dressing for a run in winter can be a tricky affair, it is often best to layer up like an onion rather than wear one heavy coat like a butternut squash. Both the men’s Woven Jacket from Asics in Electric Lime and the Nike Lightspeed Jacket available for women in Grape & Reflective Silver and men in both Photo Blue and Volt make the perfect onion skins.

Asics Woven Jacket Men's Electric Lime AW14Nike Lightspeed Jacket Women's Grape & Reflective Silver HO14 406

To the legs then, the tight for the man and the woman tends to have a flash, a stripe or a pattern of some sort festooned upon the leg to bring both style and increased visibility to the leg limbs. The Asics tights have gone all tiger, with Nike it’s some Volt, and from Ronhill the winter Vizion range has both flashes of colour and reflective strips.

Asics Tiger Tight Men's Performance Black & Electric Lime AW14Nike Filament Tight Men's Black & Volt HO14 011

If it’s full on freezing then throw on the thermals, the women’s Nike Pro Hyperwarm Embossed tight is sure to keep you toasty as is the Asics Winter Running tight (available in both men’s and women’s) or the Gore Essential Thermo Tight. A thermal tight is a very warm thing, you have been warmed!

Asics Winter Tight Men's Performance Black & Atlantic Blue AW14Gore Essential Thermo Tight Women's Black & Lumi Orange AW14

Very Flashy

New this winter are a couple of products from Nathan. Pop a LightSpur on and experience the joy that a flashing shoe brings, a feeling ordinarily reserved for small children and modern day cowboys. Wrap a flashing LightBender round an arm or a leg and stay visible on the run or take an outing to a rave in the early 1990’s.

Nathan LightSpurNathan LightBender

This season the bright sparks at Nike have created a collection of Flash accessories aimed at keeping runners stylish and reflective as they come this winter, pop on a pair of Nike Vapor Flash Gloves, put your keys in the Vapor Flash Waistpack and house your mobile in the Vapor Flash Armband. More Flash than Mr Gordon himself.

Nike Vapor Flash GlovesNike Vapor Flash Armband Silver & Volt HO14

Both functional and the height of fashion the running headlamp is a worthy addition to the winter running kit. The people from Petzl land have made the most delicious brightly coloured selection box of headlamps from the reactive light technology of the NAO to the lovely lumens of the Tikka range. There will be light at the end of all our tunnels.

Petzl NAOPetzl Tikka R+ Turquoise

There you go, whether it is to see or be seen there are plenty of top products to make sure that you are ever present on the running scene over the winter months.

  1. by
  2. 8 Dec 2014 09:53:41

On Saturday 21 June 2014 - the longest day of the year - Asics hosted a world-first trail challenge as two relay teams of trail runners attempted to Outrun the Sun around the iconic Mont Blanc - Western Europe’s highest peak. The challenge - to finish the race in the time between sunrise and sunset and was captured on camera, the result is a unique documentary.

The full length Outrun the Sun feature will air on Saturday 8th November on Channel 4 at 7am. One to set your alarm clock for we think, enjoy!

  1. by
  2. 7 Nov 2014 17:01:03
  3. asics
  4. ultra

If you've run a marathon‬, or even a half, you may well be familiar with some of the post-run shuffles in this clip! Just don't sit down. A big well done to all the NYC Marathon runners out there.

  1. by
  2. 7 Nov 2014 10:00:24
  3. marathon
  4. running

Run To Live is a short documentary film telling the story of Shane James, an ultra marathon runner with a chronic muscular disease.

In 2006, Shane faced death. Stiff Persons Syndrome, a rare dis­ease that affects one in a mil­lion, was destroy­ing his mus­cle at a dev­as­tat­ing rate. He had only one way to save his own life: running.

Read more about Shane and his story on run-to-live.com

  1. by
  2. 6 Nov 2014 09:03:52
  3. film
  4. running
  5. documentary

Autumn is upon us, it must be time for some cross country running craziness. This year’s XC running spikes have landed, we are ready are you?

I find cross country becomes less fun as soon as you are the person responsible for cleaning all of the kit that has been muddied due to participation in cross country. 

The tricky terrain-loving cross country spike differs from its smooth operator track friend in a few ways: the cross country spike is more flexible, has a more textured rubber outsole for greater traction and is more cushioned than a track spike.  This type of spike is also less concerned with getting the wearer on their toes so has less of a forward angled construction.

The upper as a whole on a cross country spike tends to be a bit more robust than that of a track spike, with the toe box in particular offering greater protection.

Spikey Bottom

There are variations between brands on the number of spike receptacles on the outsole plate, ranging from

This is an important element of the spikes construction considering the impact upon the amount of traction offered, which in cross country racing is vital.  It would be terrible to fall over and get all muddy.

While Nike and Saucony offer a unisex spike the other brands (Adidas, Asics, Brooks & Puma) have gender specific options.  These will have slight differences in width and weight but primarily be of the same mould.

Saucony Kilkenny XC5

On the Uppers

The Puma Haraka has the most overlays and stitching of the bunch contributing to making it the heaviest of the spikes (214g M, 164g W).

Puma Haraka

This is followed by the Adidas XCS 5 (198g M, 164g W), the Asics Cross Freak, and the Nike Rival XC (172g men’s UK 9), with the unisex Saucony Kilkenny XC5 coming in at 167g (men’s UK 9).

This quartet all have more lightweight uppers with less stitched overlays, and in Asics' case a good splattering of their Hotmelt upper (a similar material to the plastic coating I put on a trowel I made in metalwork at school).  The Nike Rival XC upper is constructed from a thin breathable mesh which is tasked with effectively shedding water, it will go in so best that it can easily escape.

Nike Zoom Rival XC Running Spikes FA14

The Brooks Mach 16 (150g M, 130g W) has a one piece super light seamless upper, giving a sock like fit.  American brand Brooks describe this spike as a “totally dope sprinter that breaks the sound barrier on the way to the tape”.  Evidently Bill and Ted’s latest excellent adventure is writing product descriptions for Brooks.

Brooks Mach 16 Women's Running Spikes AW14

The lightest of the bunch is the top end Nike Victory XC3 weighing in at only 125g, it is quite possible that the wearer will hover delicately above the mud wearing a spike of such great beauty (I considered getting them to wear whilst gardening).  The upper has dynamic Flywire cables, these along with a single layer no-sew mesh deliver a fantastic fit which is both lightweight and breathable.

Nike Zoom Victory XC 3 Running Spikes HO14

In Soapy Bubbles

All of the new AW14 models are brightly coloured; I however propose all cross country spikes should be brown in colour as standard.  This would reduce the mental torment felt upon the instant muddy destruction of the spikes good looks.  Failing this it is possible to return your spikes to their glorious gleaming state after a race, here is some top drawer step by step advice from our expert on the subject:

"Take the muddy monsters out of the shoe bag, remove the 9 - 12 mm spikes (only the fool hardy skip this step), and fill a bucket full of hot soapy water.  Procure a nail brush and begin scrubbing. 

Once the spikes look pristine rinse the soap out of them and give them a good shake as would a dog on exiting a bath. Finally rest the shoes on their side and let them dry for 2 - 3 days. Once the shoe is dry pop the spikes back in and you are ready for your next battle with nature.  Race and repeat."

There you have it! Whether you rate traction, weight of the spike, comfort of the upper or aesthetics with such a great selection you are sure to find one that appeals. 

Hopefully the muddy waters of cross country spikes are now crystal clear. 

So get a pair and let the muddy madness begin! 

  1. by
  2. 24 Oct 2014 12:16:46

More agonising than watching a freshly decorated Easter egg roll downhill is the necessary evil for most active animals of frequently rolling various body parts over some foam. 

A foam roller is a handy tool to have around, and if used correctly it can replicate the benefits associated with sports massage. Since you use your very own body weight to control the intensity of the massage you can also decide on the level of pain inflicted. This, and the ability to audibly squeal without shame, are the key differences between this solo rollo and the steely show of strength that must be exhibited at all times during a sports massage. 

Foam rollers can also be incorporated into workout sessions, challenging the muscles and crushing that core!

There are various rolly products available so here’s the heads up on a few.

Truly, Madly, not too Deeply

First up is the most gentle of our foamy friends. The Fitness Mad Foam Roller is long and blue and foam through and through.  It delivers the least intense massage of the bunch, due to it being the least firm and having a smooth surface unlike the rugged terrain of the other rollers.  This roller also has a more limited lifespan comparatively speaking to the other more structured products as it will compress through use and becomes less effective.

Grid Unlocked

In the case of The Grid Foam Roller from Trigger Point we are advised to “Forget everything you've ever known about traditional foam rolling - The Grid is here, and it's going to take foam rolling to a whole new level.”

Following this advice Big Will Smith, still in possession of his MIB neuralyzer, popped round and in a flash my extensive foam roller knowledge was no more. 

 The Grid Foam Roller

The Grid differs from traditional rollers in that it is constructed from a hard, hollow core hand-wrapped in EVA foam. The Grid has unique ‘distrodensity’ zones as Trigger Point call them, or ‘different sized bumps’ as I more technically refer to them, on its surface to replicate the feeling of a massage therapist’s forearm, palm or fingertips.  This makes it easier to isolate specific muscle groups and achieve a more focussed massage.

The different surface zones on The Grid coupled with the firm feel helps toward a deep and varied self-massage experience with this roller. 

Due to its construction The Grid is easy to incorporate into core workout sessions. There are a trio of DVD’s available from Trigger Point covering basic to advanced level core workouts using The Grid.


Just trundled in is the new Nike offering the Textured Foam Roller is similar to The Grid in appearance, if slightly more fashion forward.  That isn’t to say that it is a case of form over function.  The Nike roller is similarly hollow with a textured surface area.  It doesn’t have the quite the same depth of EVA foam or surface lumpiness as the Trigger Point roller but it is still does the job well.

Nike Foam Roller - Pink Nike Foam Roller - Grey

We have a few different rollers available for selection so if you are looking to take care of those legs, hide small household objects, or perform core work we surely have something to fit the bill.

  1. by
  2. 8 Oct 2014 09:54:11

Horse Chestnut! It’s only autumn marathon season.  Training plans are old and tattered, runner’s legs are totally shattered and race day is approaching faster than is surely necessary.  It is about this time that panic strikes.   Body parts that have never hurt before begin to ache and the file marked ‘excuses not to run it’ is created and populated.

Fear not, trust the training and stick to the plan.

The majority of those running a marathon will require to wear upon their person some sort of item to house everything they deem necessary to take along for the 26.2 mile ride.  The choice is vast, so here are a few suggestions.

Flip(ping) Amazing

A relatively new offering is the FlipBelt, the only product that is sized rather than adjustable to fit. Operating instructions seem easy enough.  Pull it on like a pair of pants, I suspect the US pant (UK pant also holds true, phew), pop the items you wish to transport into the little openings and then flip the belt over.  The items are protected from falling out of the FlipBelt by your very own body, genius.

It is as they say “A Uniquely Smart Belt”.

How easy a FlipOut (my term for an on the move item extraction) would be to execute I couldn’t say, still if your luggage needs are relatively small and you are against buckles then this could be the one for you.


The Nike Expandable Running Lean Waistpack is sleek, light and slightly resembles a pair of 60 denier tights.

This pack will adjust to fit most waists snugly and is comfortable to wear.  Since the body of the pack is unstructured it is best suited to holding lighter items, a couple of gels, keys or feathers perhaps.  Anything heavier and the contents tend to bounce around and cause ranger (run anger).

If it is something swooshy you are after but need to carry heavier items a better option may be the Nike Storm Slim Waistpack.  This is a more substantial, but still light pack, with separate internal pockets so you can keep jingling at bay. 

Nike Storm Slim Waistpack Silver & Volt SU14

The padded panels on this belt reduce the likelihood of being constantly prodded by your own belongings.  At times this poking pain may distract from any discomfort felt from running super far however it is still best avoided, so on that front this waistpack is a winner.

Race Day Dromedary

If carrying your own refreshments is a priority then here are a few bottle bearing options.  The Camelbak Delaney, is a fine filly of a waistpack with a 0.62l hump (bottle) and a zip pocket that could easily house a couple of gels.

The bottle seems easy enough to extract and rehouse, and the waistband is padded although still breathable.  If you only need a half hump full then the Camelbak Arc 1 Belt has a smaller bottle (0.3l capacity) and much the same sized pocket perfect for carrying the olives and ice for the mid-race martini sneakily stashed in the flask.

Camelbak Arc 1 Belt Skydiver Blue


If belts are waisted on you then this offering from Inov8 may be the answer.  The Race Ultra 0.25 is a hand held 250ml softflask cocooned in a couple of bungee held mesh paniers.

The carry pockets are different sized, the larger of the two would hold a gel.  The other keys, or a 2(W) x 8(L) sized Lego brick.

According to Inov8 the design of this water bottle affords the athlete a natural grip on the pliable flask thus saving energy otherwise wasted clutching a rigid hand held bottle.  The energy refund obtained by using this item should be considered when carrying out pacing calculations and is worth at least a minute a mile.

Inov-8 Race Ultra 0.25 Black & Red SS14 

Plenty of options then for carrying race day items.  A good start point being to drive out what you require to carry, and take it from there.  The same holds true for running luggage as holiday, there is no point taking more than you need and in the case of emergencies they do have shops in Spain (race day energy and water stations).

  1. by
  2. 16 Sep 2014 14:33:11
  3. marathon
  4. running
Very compelling portrait of San Francisco based runner Ronnie Goodman. And speaks to some of the inner workings of what motivates runners.

  1. by
  2. 5 Sep 2014 09:36:18
  3. running
  4. marathon

Heighten the door frames and widen your eyes!  This week we welcomed the maestros of the maximal running shoe movement Hoka into the achilles heel fold.  Both trail and road models sailed in so whatever the terrain Hoka can handle it.

The word Hoka is derived from Maori and roughly translates to “now it is time to fly”.  The super cushioned, light as a feather Hoka’s certainly won’t weigh down the wearers airborne ambitions.  Initially favoured by crazy-mad ultra runners the Hoka brand is now becoming equally popular with crazy-mad shorter distance runners.

Hoka Clifton Road Shoes

Most Cushdy

So then to the highlights of the Hoka, expect to experience more cushioning in a Hoka running shoe than on a super king-size bed following a designer makeover.  I popped on a pair of Hoka Clifton Road Shoes and am confident I would sail past the height requirement line of many a flume that I have previously been too short to ride. 

The Hoka brand boasts up to 2.5 times the volume of EVA cushioning in the midsole compared to that of a standard traditional running shoe.  The Hokateers believe this level of cushioning delivers both fantastic comfort underfoot and outstanding impact absorption, thus reducing the likelihood of injury.  Hence the initial popularity with the ultra running set.

Weebles Wobble

The potential wobbelage due to being a dizzying distance from the ground is offset, say Hoka, in a number of ways.

The runner’s heel sits in a recessed bucket position in the midsole, much like sitting in a bean bag, which does indeed tend to promote stability in all adults to the point of total inertia. 

Hoka Bucket Image

An increased outsole surface area also helps, and to be fair clowns seldom fall over so this seems a pretty watertight theory.

The efficiency of the Hoka runner’s stride is aided by the rockering profile adopted (think rocking horse) across all Hoka models to varying degrees.  This element ensures that the wearer has both an energy efficient and progressive stride.

Next Big Thing

With this approach Hoka honks in the face of the minimal and barefoot shoe movement.  Those barefoot specific brands such as Vivobarefoot and Vibram would find Hoka the stuff of nightmares. 

All of the major shoe brands have developed minimal or barefoot offerings in the past few years; will the same happen with the maximal movement?  It remains to be seen whether the Hoka way is here to stay. 

One thing though is true, Hoka dare to be different - do you?

  1. by
  2. 2 Sep 2014 10:07:58

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