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Asics Running Shoes

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Asics Running Shoes

When it comes to the biggest mover and shaker in running shoes technology first port of call is Asics. One of the oldest and yet most innovative brands around Asics is a powerhouse in running gear.

The name is taken from the Latin “Anima Sana In Corpore Sano” which means “sound mind in a sound body” and it seems that the company believes in this ethos and remain dedicated to creating the best product.

Started in 1949 by Mr Kihachiro Onitsuka Asics’ first foray into the sporting footwear world was through basketball shoes. The company have come a long way from their humble beginnings in Onitsuka’s living room. The biggest turning point was the dedication of the Research Institute of Sports Science in Kobe in 1985 to sport shoe technology, where the famous raw egg being dropped from height onto Asics Gel was filmed.

Using the latest technology and some of the greatest scientific minds available Asics have created industry staples such as the Gel 2170 and the Gel Kayano to the beloved engineered Gel Kinsei. A leader in understanding the need for different levels of support in running shoes, Asics have created running shoes for the neutral runner, such as the Gel Cumulus and Gel Nimbus, for mild support needs shoes such as the Gel 1170 and for those requiring moderate support the timeless and indispensable Gel 2170. And for those of us in the maximum support category there is the excellent hold of the Gel Evolution and Gel Foundation comfort and effective support all rolled into one. But of course they haven’t forgotten the lightweights. The Gel DS Trainer, Gel Hyperspeed and the feather-weight Gel Piranha are all established favourites.

Asics is defined by technology such as SoLyte midsole, Discrete Gel systems, Gender Specific Space Trusstic, Biomorphic Fit and of course the Impact Guidance System which all work together to create a better running experience.

This company has a great legacy and no doubt will continue to push the boundaries of running shoe technology and apparel.

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